Description: This presentation is a panel discussion from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. Panelists share recent success stories and emerging opportunities using direct marketing techniques to profitably grow business. They discuss developing market-driven databases, applying the integrated marketing concept, marketing with individual specific consumer information, development of new market niches, and customized product offer design. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4B.

Description: This presentation is an open forum from the 1991 Annual Meeting of the Society of Actuaries, held October 20-23 in Toronto. The panelists discuss the current public image of the life insurance industry, and whether life insurers meet or are able to meet public expectations. They examine the differences between the public’s outside view and the actuary's view from the inside, how they differ, and what the actuary can do to improve the industry’s image, as an educator and communicator. Discussion from participants is included. From the Record of Society of Actuaries, Volume 17, No. 4B.